About Us - BASMA JEWELRY

Our Beginning

A Legacy of Excellence

Founded in 1984 in the heart of Khenifra, Morocco, Basma Jewelry began as a small family workshop with a simple vision: to sell jewelry that tells stories, celebrates moments, and honors traditions. What started as a passion project has grown into a renowned jewelry house, known for our exquisite craftsmanship and dedication to quality.

Our name "Basma" means "smile" in Arabic, reflecting our commitment to bringing joy and beauty into people's lives through our carefully crafted pieces. Each piece of jewelry we create is designed to make you smile, to mark special occasions, and to become part of your personal story.

39+

Years of Excellence

10,000+

Happy Customers

500+

Unique Designs

✨

Premium Quality with Love

Our Values

What Drives Us

Every piece we sell or create is guided by our core values of quality, tradition, and innovation.

Quality First

We use only the finest materials - 18k gold, 925 sterling silver, and carefully selected gemstones. Every piece undergoes rigorous quality control to ensure it meets our exacting standards.

Master Craftsmanship

Our skilled artisans combine traditional Moroccan jewelry-making techniques with modern precision. Each piece is Premium Quality with attention to every detail, ensuring uniqueness and perfection.

Cultural Heritage

We honor Amazigh traditions while embracing contemporary design. Our pieces bridge the gap between ancient artistry and modern elegance, preserving culture for future generations.

Our Process

From Concept to Creation

Every piece of jewelry goes through a meticulous process to ensure perfection.

Design & Concept

Our designers create detailed sketches and 3D models, ensuring every element is perfectly planned before production begins.

Material Selection

We carefully select the finest materials - premium gold, sterling silver, and ethically sourced gemstones that meet our quality standards.

Handcrafting

Our master artisans use traditional techniques combined with modern tools to shape, set, and finish each piece with precision and care.

Quality Control

Every piece undergoes rigorous inspection to ensure it meets our exacting standards before being approved for our collection.

Our Story